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Keeping It Simple: Push versus Pull

As consumers we typically don’t think in offline or online terms, as those are antiquated concepts when we are navigating between offline and online invisibly.  So instead here at Ionic Media we tend...

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Daisy Spotting – a Modest Proposal

People are always complaining about political attack ads. “Tell me about where you stand’” cries the public, not about why the other person is bad for me. “Political advertising ought to be stopped....

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